Privacy Policy

Effective Date: September 2025

This Privacy Policy explains how The AI Shift (“we,” “our,” or “us”) collects, uses, shares, and protects your information when you visit our website or use our services. It also outlines your rights under applicable laws and how to contact us.

By using the site or our services, you agree to this policy. You also consent to our tracking and data practices, including cookies and questionnaires.

1. Interpretation & Definitions

Interpretation
Capitalized terms below have specific meanings, whether singular or plural.

Definitions

  • “Account”: A unique user account you create with us.

  • “Company” / “we” / “us”: Refers to The AI Shift.

  • “Service”: The AI Audit, Bias Risk Assessment, Ethical AI Governance, Custom GPT Builds, workshops, and any other service provided via our website.

  • “Website”: The AI Shift site, accessible at maketheaishift.com.

  • “Personal Data”: Information identifying you personally (name, email, organization).

  • “Usage Data”: Automated data like IP address, browser, pages visited.

  • “Cookies”: Small data files stored on your device to improve website functionality.

  • “Service Providers”: Third-party tools we use (e.g., email platforms, analytics, payment processors).

  • “You”: The user or organization accessing the site or services.

2. What Data We Collect

  • Personal Data you provide when:

    • Booking a call, filling out questionnaires, and signing up for services.

    • Contacting us via email or forms.

  • Usage Data is collected automatically when you browse the site or interact with services.

  • Cookies & tracking technologies are used to remember preferences, track behavior, and improve performance.

Disclaimer: We track visitors and collect data through this site — including via questionnaires and cookies. By continuing to use the site, you consent to this.

3. How We Use Your Data

We may use your data to:

  • Provide, improve, and personalize our services.

  • Communicate with you (e.g., service updates, resources).

  • Send newsletters or promotional offers if you've opted in.

  • Analyze usage and optimize user experience.

  • Maintain account specifics and respond to inquiries.

  • Fulfill legal or compliance obligations.

We do not sell your personal information.

4. Sharing & Processing Data via Service Providers

We may share data with trusted providers who assist us with:

  • Service delivery and support (e.g., scheduling, workshops).

  • Email communication and marketing.

  • Analytics and site performance.

  • Payment processing (if applicable).

These providers are contractually required to safeguard your data.

5. Data Retention & Security

We retain Personal and Usage Data only as long as necessary to fulfill purposes outlined above or as required by law. While we implement robust security measures, no method of online data transmission/storage is completely secure.

6. CCPA Rights (If You're a California Resident)

If you're in California, you may have rights to:

  • Access, correct, or delete your Personal Data.

  • Know how your data is used.

  • Opt out of data sale (we do not sell data).

  • Not face discrimination for exercising these rights.

To exercise these rights, contact us at info@maketheaishift.com.

7. Children’s Privacy

Our website and services are not intended for children under 13. We do not knowingly collect data from minors.

8. External Links

Our site may link to third-party sites (e.g., references or tools). We don’t control their content or privacy practices. Please review their policies independently.

9. Updates to This Policy

We may update this policy occasionally. Changes will be posted here with an updated effective date. Continued site use means acceptance of the updated policy.

10. Contact Us

For questions or to manage your data:

The AI Shift
📩 Email: info@maketheaishift.com
🌐 Website: maketheaishift.com